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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Author
Matt Haig
Publisher
Kogan Page
Published on
2011
ISBN-10
ISBN-13
9780749462994
Language
English
Pages
256
Compatible Devices
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ePub
Price (USD) :
$19.95
$14.96
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Description
Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.
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